Surveillance capitalism: a performatic essay between data, selfies, fetishes and likes
DOI:
https://doi.org/10.29147/dat.v6i2.386Keywords:
Survaillance capitalism, Subjectivity, Self-Subjection, FetichismAbstract
This essay is a performatic seam between the concept of surveillance capitalism, commodity and subjectivity fetishism and our accelerated self-subjection in social networks. Based on the concept coined by Shoshana Zuboff, I unfold the analysis of surveillance capitalism and the limits that point to internet regulations as a way of overcoming the abuses of power involved in the collection, analysis and sale of our data. The article enters the subjective sphere of our daily subordination to digital demands as central capital for this new type of capitalism.
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References
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