Bases para el desarrollo de un proyecto cromático como intervenciones de mejora en áreas urbanas deterioradas utilizando tecnologias de Realidad Virtual y Realidad Aumentada
DOI:
https://doi.org/10.29147/dat.v5i1.167Palabras clave:
Color, Diseño urbano, Identidad, Realidad virtual, Placemaking creativoResumen
¿Pueden las tecnologías de Realidad Virtual y Realidad Aumentada contribuir con proyectos de diseño urbano como recursos de visualización y de verificación de sus resultados, tornándolos accesibles y de bajo costo? Este proyecto, que se encuentra en fase inicial, investiga el color en cuanto forma de expresión identitaria en el espacio público urbano y busca identificar, comprender y aprehender las maneras como tal elemento puede participar en los procesos de modificación de la ciudad a fin de ayudar la resignificación y la reapropiación de una identidad local. Con foco en los espacios públicos de áreas urbanas deterioradas, él contempla la elaboración de un proyecto cromático experimental en una comunidad periférica de la ciudad de São Paulo, involucrando sus actores sociales, así como los estudiantes y los voluntarios, con el objetivo de determinar un método para la elaboración de proyectos cromáticos de intervención urbana ayudados por la tecnología.
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ATEVERSA, Mônica Nador: Arte, comunidade, transformação. UFRGS, Rio Grande do Sul. Disponível em: https://www.ufrgs.br/arteversa/?p=735. Acesso em: 13 de março de 2019.
BOA MISTURA. Cinco Cabezas, Diez manos, um solo corazón. Portfolio, 2019. Disponível em: https://bit.ly/2WoXyUX. Acesso em: 13 de março de 2019.
BOERI, C. Color loci. Placemaking: The urban color between needs of continuity and renewal. Color Res Appl. 2017; 42:641–649. https://doi.org/10.1002/col.22128.
CESAR, J. C. de O. O NCS – Natural Colour System e possíveis aplicações no projeto arquitetônico. São Paulo, 2010. Disponível em https://bit.ly/2WqHQIM.
COATES, Gary J.; SEAMON, David. Toward a Phenomenology of Place and PlaceMaking: Interpreting Landscape, Lifeworld and Aesthetics. Oz, 1984. Vol. 6. https://doi.org/10.4148/2378-5853.1074.
CSILLAG, P. et al. Overview of Color Education in Brazilian Universities: a Focus on Design Courses in the State of São Paulo. Journal of the International Colour Association, 2018: 22, 4-14. Disponível em http://www.aic-colour.org/journal.htm.
MCMILLAN, David W.; CHAVIS, David M. Sense of Community: A Definition and Theory. Journal of Community Psychology Volume 14, - George Peabody College of Vanderbilt University. January, 1986. Disponível em https://bit.ly/2n4DKoS.
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GAGE, J. Colour and Meaning: Art, Science and Symbolism. London: Thames and Hudson, 2002.
HARD, A. et al. NCS, Natural Calor System: From Concept to Research and Applications. Part 1. Color Reseorch ond Application, 21 (3). June. pp.180- 205. New York: John Wiley and Sons, 1996
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HIRSCHLER, R. JAIC. Special Issue on Colour Education. Journal of the International Colour Association. 2018: 22, 1-3. Disponível em https://bit.ly/31l6q1p. Acesso em: 13 de março de 2019.
HIRSCHLER, R. Teaching colour to non-scientists. ICA-B Colour Symposium 2019 - Connecting colour in design, art & science, Ghent, 2019.
ITTEN, J. The Art of Color: The Subjective Experience and Objective Rationale of Color. New York: Reinhold Publishing Corporation, 196.
KOBAYASHI, S. Color Image Scale. Tradução: Louella Matsunaga. 1st ed. London: Kodansha International Ltd., 1991.
LENCLOS, J. Colors of the World: a geography of Colour. W.W. Norton. New York, 2004.
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LYDON, M.; BARTMAN, D.; GARCIA, T.; PRESTON, R.; WOUDSTRA. Urbanismo Tático: Ação de Curto Prazo, Mudanças de Longo Prazo. Vol.1/Vol2. The Street Plans Collaborative. Disponível em https://bit.ly/2IrIP6D. Acesso em: 13 de março de 2019.
MARICONDE, M. M.A; FERRARIS, R.; BALIÁN, M.; BARBOZA, M.; FERRARIS, V.; GIRELLI, I.; KENNY, S.; OJEDA, B.; SUAREZ, D.; SUEZ, L. Ideas de color: Acciones cromáticas urbanas desde la enseñanza. 2018.
MATHEU, J.C.I. World Habitat Day 2015. Message of the UN-Habitat Executive Director.
MAZZILLI, C. T. S. A identidade cromática do ambiente urbano, em projeto do lugar: Colaboração entre psicologia, arquitetura e urbanismo. Rio de Janeiro – PROARQ, 2002.
MAZZILLI, C. T. S. Colour, City and Visual Narrative. In: AIC 2016 Interim Meeting: Color in Urban Life, 2016, Santiago. AIC2016 Interim Meeting, Color in Urban Life: Images, Objects and Spaces. Book Of Proceedings. Santiago: Asociación Chilena del Color, 2016. v. 1. p. 297-301.
MAZZILLI, C. T. S. Processos experimentais e linguagem em design visual. In: 5º encuentro BID centros iberoamericanos de enseñanza de diseño, 2013, Madri. 5º encuentro BID centros iberoamericanos de enseñanza de diseño. Madrid: Central de Diseño - Matadero Madrid, 2013. v. 1. p. 52-54.
MAZZILLI, C. T. S.; CAETANO, L. M.; ARMENTANO, I. M. D.; SOUTO, I. C. S.. Environmental visual language: Teaching and research in Design-Art-Architecture interface. In: 2nd International Conference on Environmental Design, 2017, Turim. Proceedings of the 2nd International Conference on Environmental Design. Milão: De Lettera Publisher, 2017. v. 1. p. 39-52.
MCMAHON, E. T. The Place Making Dividend: Diary of Commissioners for Planning / Number 80, p.17, 2010.
ORGANIZAÇÃO DAS NAÇÕES UNIDAS. Placemaking and the future of cities. Project for Public Spaces, 2012.
OZEL, BILGE, MECCA, SAVERIO. Rethinking the Role of Public Spaces for Urban Resilience: Case Study of Eco-village in Cenaia. Past Present and Future of Public Space Ð International Conference on Art, Architecture and Urban Design, Bologna (Italy), June 25 -27, 2014.
PEIXOTO, P.; PROVIDÊNCIA, P.; AGUIAR, J. A cor como linguagem: reflexões sociológicas sobre as dinâmicas cromáticas nos revestimentos e acabamentos históricos de Coimbra in LNEC (org.), Património em construção: contextos para a sua preservação. Lisboa, 2011: LNEC, 247-254.
PROJECT FOR PUBLIC SPACES. Placemaking and the future of cities. Draft, 2012. Disponível em https://bit.ly/2X3mFkN. Acesso em: 27 de maio, 2019.
SUÁREZ, D.; BALIÁN, M. et al. The role of environmental colour in the experience and identity of the city. (pp. 209-213). Proceedings of the AIC 2018 – Interim Meeting of the International Colour Association “Color & human confort”. Lisboa, 2018.
SUÁREZ, D.; INCATASCIATO, A. et al. The Chromatic Project as a proposal to reappraise the Urban image, Co-management experience between the Municipal Government and the University. (pp. 738-74). Proceedings of the AIC 2014 - Interim Meeting of the International Colour Association “Color, culture and identity: past, present and future”. México, 2014.
SUÁREZ, D.; Zoppi, C. Colour as a designer of an urban place: patrimony, identity and tourism in the city of Cordoba, Argentina. (pp. 613-617). Proceedings of the AIC 2018 – Interim Meeting of the International Colour Association “Color & human confort”. Lisboa, 2018.
WEBB, D. Placemaking and social equity: expanding the framework of creative placemaking. Seattle University Artivate: A Journal of Entrepreneurship in the Arts Volume 3, Issue 1 pp. 35-48,2013. Dsiponível em http://artivate.org. Acesso em: 27 de maio, 2019.
WORLD COMMISSION ON ENVIRONMENT AND DEVELOPMENT. (WCED) Our Common Future. United Nations WCED, Oxford University Press, Oxford, U.K. 1987.
WYCKOFF, M.A. Definition of Placemaking: Four Different Types. Planning and Zoning News. 2014. Tourism planning and place making: place-making or placemaking. Disponível em http://pznews.net/media/. Acesso em: 27 de maio, 2019.
ZAKARIYA K, MOHYUDDIN, A.; YAMAN, M. Refining Tourist’s Place Experience through Placemaking: Concepts and Correlations. The International Journal of Diversity in Organizations, Communities and Nations.Vol.7 p. 249-257, 2007.Disponível em https://bit.ly/31kvcPy.
BOA MISTURA. Cinco Cabezas, Diez manos, um solo corazón. Portfolio, 2019. Disponível em: https://bit.ly/2WoXyUX. Acesso em: 13 de março de 2019.
BOERI, C. Color loci. Placemaking: The urban color between needs of continuity and renewal. Color Res Appl. 2017; 42:641–649. https://doi.org/10.1002/col.22128.
CESAR, J. C. de O. O NCS – Natural Colour System e possíveis aplicações no projeto arquitetônico. São Paulo, 2010. Disponível em https://bit.ly/2WqHQIM.
COATES, Gary J.; SEAMON, David. Toward a Phenomenology of Place and PlaceMaking: Interpreting Landscape, Lifeworld and Aesthetics. Oz, 1984. Vol. 6. https://doi.org/10.4148/2378-5853.1074.
CSILLAG, P. et al. Overview of Color Education in Brazilian Universities: a Focus on Design Courses in the State of São Paulo. Journal of the International Colour Association, 2018: 22, 4-14. Disponível em http://www.aic-colour.org/journal.htm.
MCMILLAN, David W.; CHAVIS, David M. Sense of Community: A Definition and Theory. Journal of Community Psychology Volume 14, - George Peabody College of Vanderbilt University. January, 1986. Disponível em https://bit.ly/2n4DKoS.
DURÃO, M. J. Colour and Space: An Analysis of the Relationships between Colour Meaning Expression and the Perception of Space. Unpublished Ph.D. thesis, Universidade de Salford, Manchester, Inglaterra, 2000.
GAGE, J. Colour and Meaning: Art, Science and Symbolism. London: Thames and Hudson, 2002.
HARD, A. et al. NCS, Natural Calor System: From Concept to Research and Applications. Part 1. Color Reseorch ond Application, 21 (3). June. pp.180- 205. New York: John Wiley and Sons, 1996
HEEMANN, J; SANTIAGO, P.C. Guia do espaço público para inspirar e transformar. Placemaking Brasil, 2012. Disponível em https://bit.ly/1G4FUvP. Acesso em: 13 de março de 2019.
HIRSCHLER, R. JAIC. Special Issue on Colour Education. Journal of the International Colour Association. 2018: 22, 1-3. Disponível em https://bit.ly/31l6q1p. Acesso em: 13 de março de 2019.
HIRSCHLER, R. Teaching colour to non-scientists. ICA-B Colour Symposium 2019 - Connecting colour in design, art & science, Ghent, 2019.
ITTEN, J. The Art of Color: The Subjective Experience and Objective Rationale of Color. New York: Reinhold Publishing Corporation, 196.
KOBAYASHI, S. Color Image Scale. Tradução: Louella Matsunaga. 1st ed. London: Kodansha International Ltd., 1991.
LENCLOS, J. Colors of the World: a geography of Colour. W.W. Norton. New York, 2004.
LEW, A. A. Tourism Planning and Place Making: PlaceMaking or Placemaking?. Tourism Geographies 19:3, 448-446. Disponível em https://bit.ly/2WxV2AH. Acesso em: 13 de março de 2019.
LYDON, M.; BARTMAN, D.; GARCIA, T.; PRESTON, R.; WOUDSTRA. Urbanismo Tático: Ação de Curto Prazo, Mudanças de Longo Prazo. Vol.1/Vol2. The Street Plans Collaborative. Disponível em https://bit.ly/2IrIP6D. Acesso em: 13 de março de 2019.
MARICONDE, M. M.A; FERRARIS, R.; BALIÁN, M.; BARBOZA, M.; FERRARIS, V.; GIRELLI, I.; KENNY, S.; OJEDA, B.; SUAREZ, D.; SUEZ, L. Ideas de color: Acciones cromáticas urbanas desde la enseñanza. 2018.
MATHEU, J.C.I. World Habitat Day 2015. Message of the UN-Habitat Executive Director.
MAZZILLI, C. T. S. A identidade cromática do ambiente urbano, em projeto do lugar: Colaboração entre psicologia, arquitetura e urbanismo. Rio de Janeiro – PROARQ, 2002.
MAZZILLI, C. T. S. Colour, City and Visual Narrative. In: AIC 2016 Interim Meeting: Color in Urban Life, 2016, Santiago. AIC2016 Interim Meeting, Color in Urban Life: Images, Objects and Spaces. Book Of Proceedings. Santiago: Asociación Chilena del Color, 2016. v. 1. p. 297-301.
MAZZILLI, C. T. S. Processos experimentais e linguagem em design visual. In: 5º encuentro BID centros iberoamericanos de enseñanza de diseño, 2013, Madri. 5º encuentro BID centros iberoamericanos de enseñanza de diseño. Madrid: Central de Diseño - Matadero Madrid, 2013. v. 1. p. 52-54.
MAZZILLI, C. T. S.; CAETANO, L. M.; ARMENTANO, I. M. D.; SOUTO, I. C. S.. Environmental visual language: Teaching and research in Design-Art-Architecture interface. In: 2nd International Conference on Environmental Design, 2017, Turim. Proceedings of the 2nd International Conference on Environmental Design. Milão: De Lettera Publisher, 2017. v. 1. p. 39-52.
MCMAHON, E. T. The Place Making Dividend: Diary of Commissioners for Planning / Number 80, p.17, 2010.
ORGANIZAÇÃO DAS NAÇÕES UNIDAS. Placemaking and the future of cities. Project for Public Spaces, 2012.
OZEL, BILGE, MECCA, SAVERIO. Rethinking the Role of Public Spaces for Urban Resilience: Case Study of Eco-village in Cenaia. Past Present and Future of Public Space Ð International Conference on Art, Architecture and Urban Design, Bologna (Italy), June 25 -27, 2014.
PEIXOTO, P.; PROVIDÊNCIA, P.; AGUIAR, J. A cor como linguagem: reflexões sociológicas sobre as dinâmicas cromáticas nos revestimentos e acabamentos históricos de Coimbra in LNEC (org.), Património em construção: contextos para a sua preservação. Lisboa, 2011: LNEC, 247-254.
PROJECT FOR PUBLIC SPACES. Placemaking and the future of cities. Draft, 2012. Disponível em https://bit.ly/2X3mFkN. Acesso em: 27 de maio, 2019.
SUÁREZ, D.; BALIÁN, M. et al. The role of environmental colour in the experience and identity of the city. (pp. 209-213). Proceedings of the AIC 2018 – Interim Meeting of the International Colour Association “Color & human confort”. Lisboa, 2018.
SUÁREZ, D.; INCATASCIATO, A. et al. The Chromatic Project as a proposal to reappraise the Urban image, Co-management experience between the Municipal Government and the University. (pp. 738-74). Proceedings of the AIC 2014 - Interim Meeting of the International Colour Association “Color, culture and identity: past, present and future”. México, 2014.
SUÁREZ, D.; Zoppi, C. Colour as a designer of an urban place: patrimony, identity and tourism in the city of Cordoba, Argentina. (pp. 613-617). Proceedings of the AIC 2018 – Interim Meeting of the International Colour Association “Color & human confort”. Lisboa, 2018.
WEBB, D. Placemaking and social equity: expanding the framework of creative placemaking. Seattle University Artivate: A Journal of Entrepreneurship in the Arts Volume 3, Issue 1 pp. 35-48,2013. Dsiponível em http://artivate.org. Acesso em: 27 de maio, 2019.
WORLD COMMISSION ON ENVIRONMENT AND DEVELOPMENT. (WCED) Our Common Future. United Nations WCED, Oxford University Press, Oxford, U.K. 1987.
WYCKOFF, M.A. Definition of Placemaking: Four Different Types. Planning and Zoning News. 2014. Tourism planning and place making: place-making or placemaking. Disponível em http://pznews.net/media/. Acesso em: 27 de maio, 2019.
ZAKARIYA K, MOHYUDDIN, A.; YAMAN, M. Refining Tourist’s Place Experience through Placemaking: Concepts and Correlations. The International Journal of Diversity in Organizations, Communities and Nations.Vol.7 p. 249-257, 2007.Disponível em https://bit.ly/31kvcPy.
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2020-03-26
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G, A. A. R., & Mazzilli, C. de T. S. (2020). Bases para el desarrollo de un proyecto cromático como intervenciones de mejora en áreas urbanas deterioradas utilizando tecnologias de Realidad Virtual y Realidad Aumentada. DAT Journal, 5(1), 22–34. https://doi.org/10.29147/dat.v5i1.167
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