Design’s Role for the innovation process in the University
DOI:
https://doi.org/10.29147/dat.v4i1.115Keywords:
Innovation, Design, PartnershipAbstract
The globalization process makes the system linking producers and consumers more complex and extensive. The design has been increasingly used as a method or process for developing new products, concepts and strategies in ways that make companies more competitive. In recent years, the area of Design has been questioning the delimitations that specify this field, since it has interfaced with many other fields and becomes more interdisciplinary. The alliance and partnership of disconnected areas facilitated the creation of new interdisciplinary links, improving the understanding and mastery of their discoveries. In this way, what would be the role of Design within a university, as an independent discipline and as an articulator within a university? The article approaches innovation as the link between the university-company relationship and exposes how design has been inserted within an innovation model of a specific university.
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